Your reviews could be closing sales. Let prospects talk to them.
People Said So turns every review your customers ever left, on every platform, into one certified AI persona. Prospects ask anything by voice or chat and get honest answers in seconds, with the proof attached.
Kestrel is a fictional brand; figures are sample data.
One persona. Every review, from:
- Trustpilot
- Amazon
- TripAdvisor
- G2
- App stores
- Your own site
Why it matters
Prospects want to ask a customer. Today they get a star average and a guess.
You already have thousands of honest answers. They’re just buried across platforms, where nobody reads past the first few.
91%
of online shoppers read product reviews always or regularly
Reviews are the closest thing to asking a friend. They’re one of the biggest inputs in choosing a brand.
Source: PowerReviews, The Ever-Growing Power of Reviews (2023)
#2,437
is where the answer usually hides
“Is support good for small businesses?” “Does it run small?” The answer exists, but prospects skim, guess and leave.
0
buyers believe a brand chatbot is neutral
Fake reviews and cherry-picked testimonials made people suspicious. They want real customer answers from a source they trust.
What you get
Reviews you already have, working as your best salesperson
More trust, more conversions
Prospects get the specific answer that unblocks a purchase, in seconds, from voices they believe. [Conversion uplift to be measured in pilot]
A public statement: nothing to hide
Showing all reviews, the good and the bad, proves confidence. The certification seal tells every visitor you’re a transparent brand.
Know what prospects ask before buying
An analytics dashboard of every question asked, so you see the doubts that stop sales and where your product or messaging needs work.
Ready for AI shopping assistants
Buyers are starting to ask their own AI to compare options. Our roadmap includes a certified feed AI agents can query, so you’re represented correctly.
How it works
Live in one week. No new content to write.
We do the heavy lifting. You give us access to your review accounts; we hand you a persona for your site or app.
We collect every review
From Google, Trustpilot, Amazon, TripAdvisor, app stores, industry platforms and your own site. New reviews keep flowing in automatically.
We certify and shape a persona
Reviews are verified, deduplicated and locked as the only knowledge base. We build one persona, or several for different customer groups, from the data itself.
Prospects start talking
The persona lives on your website, app or channels. Prospects ask by voice or chat and every answer shows its review count, platforms and period.
One voice, or several
“The first-time buyer”, “the loyal customer”, “the business client”: each persona speaks for a real customer group.
Your tone, their words
Set a tone of voice that fits your brand. Tone shapes how things are said, never what is said.
Always disclosed as AI
A synthetic voice, disclosed from the first word, with subtitles and a text chat one tap away. Never a real reviewer’s voice.
Why prospects trust it
It’s trustworthy because of what it refuses to do
A brand can’t certify itself. As an independent third party, People Said So certifies every persona, the way Trustpilot does for reviews.
Always
- Answers only from real customer reviews
- Includes all reviews: positive, neutral and negative
- Shows sources, number of reviews and time period
- Says “customers haven’t talked about this” when there’s no data
Never
- Uses random information from the web
- Invents, embellishes or softens what customers said
- Lets the brand filter, hide or rewrite reviews
“What you hear is what real customers said. Nothing added. Nothing removed.”
The difference
Not another review widget. Not another chatbot.
Review platforms each see their own slice. Brand chatbots aren’t believed. We’re the layer that makes all your reviews usable.
| Review widget | Brand chatbot | People Said So | |
|---|---|---|---|
| Answers specific questions | |||
| All platforms in one place | |||
| Based only on real customers | |||
| Independently certified | |||
| Voice and chat | Sometimes |
Who it’s for
Brands with many reviews and nothing to hide
A great fit if your reviews are spread across several platforms and your customers think before they buy.
Pilot programme · only 3 places
Be one of the first transparent brands
- Your own persona, built from 2–3 of your review sources
- Shape the product with us, from chat to voice and multi-persona
- 50% off your first year
- First in line for the public certification seal
Takes 2 minutes. We’ll check your review footprint and get back to you.
Pricing
You pay. Your prospects use it for free.
Every brand is different, so pricing is tailored to you: your review volume and sources, the number of personas, the channels you need (chat, voice, app) and your conversation volume. Add-ons include question analytics, a custom tone of voice and multi-language.
Get your priceTell us about your brand and we’ll come back with a quote within one working day.
FAQ
Good questions, honest answers
Will negative reviews show up?
Yes, and that’s the point. The persona uses all reviews and reports them neutrally. Prospects trust it precisely because it doesn’t hide anything, and that trust is what moves them to buy.
Can we edit, filter or hide reviews?
No. Contractually and technically, brands can’t edit or filter content. You can set the tone of voice, but never what is said. Our certification is the product, so we can’t compromise it.
Will the AI make things up?
Answers are grounded strictly in your review base, with sources and review counts shown. When reviews don’t cover a topic, the persona says so instead of guessing.
How do you access our reviews?
We prioritise official APIs and partnerships, plus access you authorise to your own review accounts. Every source gets a legal review before launch.
Is it GDPR compliant?
We built People Said So around GDPR from day one. Reviewer names and personal identifiers are removed before reviews enter the knowledge base, and we process only the review content needed to answer questions. We sign a data processing agreement (DPA) with every brand, data stays in the EU, and you can ask us to delete your data at any time.
Do visitors know they’re talking to an AI?
Always. The persona is disclosed as AI from the first word, in line with AI transparency rules such as the EU AI Act. It uses a synthetic voice, never a real reviewer’s.
What about fake reviews?
We rely on each platform’s verification and add our own anomaly detection on top.
Where does the persona live?
On your website as a widget, in your app via SDK, or in your other channels. AI-agent access is on our roadmap.
Book a call
Hear what your customers would say
In 20 minutes we’ll show you a live persona, look at where your reviews live and tell you honestly if it’s a fit.
- A live demo of a persona like Luca
- A quick read of your review footprint
- Pilot availability and pricing
Every brand says it listens to its customers. We let everyone hear them.
Prefer email? [contact@peoplesaidso.com]